There are three huge mistakes I’m seeing all over social media from people who are DIY-ing their graphics. I am ALL for learning and experimenting- I’m doing it all the time! So I’m giving you some tips to help you improve your graphics today.
Here’s a word I want you to consider as you create your graphics: Readability.
Your number one goal is for your viewer to understand what you’re trying to say- clearly and efficiently.
Mistake #1: Too Many Symbols and Icons
Canva’s elements are super fun, aren’t they? But here’s the thing: the purpose of graphic elements is to enhance and speed up the comprehension of your content.
Add fun elements if it helps your content be more understandable at a glance.
A simple arrow helps the viewer know to swipe, without even thinking about it.
Save the fun animations for your Stories!
Mistake #2: Text on top of photos
Combining photos and text is truly an art. It can take a lot of practice to get it right. So before you start slapping your text onto images, here are a couple ways to improve readability.
Use a photo with empty space.
Put a block of color behind the text.
Use a color overlay.
Mistake #3: Using a Canva Template without making any changes
Canva templates are an incredible resource. If you’re DIY-ing your graphics, use them! But if you’re not making any changes to them, other Canva users can tell right away that you’re a newbie.
The first change that you MUST make is to change the colors to your brand colors. If you have brand fonts, use those as well.
Are you making these graphic design mistakes?
Try fixing these mistakes next time you create your graphics, and see if they look a little better! And as always, let me know if you need any more ideas on how to improve your graphics!
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