Erin reached out to me because she wanted to spruce up her Canva templates for social media. She was gearing up for the second season of her podcast, Rise & Rouse, and needed some graphics to promote each episode. She had some great templates she was using previously but came to me ready for an updated and fresh look. Additionally, she was ready for a makeover for her other marketing visuals to ensure branding consistency and a more polished appearance.
Our collaboration began with a kickoff call to discuss specifics. Erin emphasized that she felt her current graphics were boring and expressed her desire for a more engaging and authentic feel in her marketing. She often felt held back from posting on social media because she doesn’t want to just do what everyone is doing. (Can you relate??)
Following this, I dove into the ideation and exploration phase, creating a mood board to present various ideas for expanding her branding. Erin provided feedback, and I proceeded to curate and develop a set of design elements—the Branding Expansion Pack.
Using these elements and the agreed-upon visual aesthetic, I then proceeded to design everything within the Branding Consistency Package. This included new podcast cover art, social media post templates, Instagram story and reel templates, presentation slide templates, and a welcome packet PDF, all employing elements from the Branding Expansion Pack.
Ultimately, Erin received a comprehensive set of design elements, plus fully designed marketing materials and templates, all maintaining consistency and alignment with her brand.
Most importantly, Erin felt excited and confident in using and sharing her new graphics, and she was thrilled to finally have everything updated and cohesive!
I love being able to take my clients through this journey, from bland 🥱 to brand! 🤩
Are you next? Schedule a Discovery Call, and let’s chat!
